Pretzel Crisps Strikes Again With New Ad Campaign

Remember a few months ago, when Pretzel Crisps debuted their “new look” with ads touting that “you can never be too thin”? And then remember how they pulled those ads after the blogosphere flamed the company for using pro-anorexia language to cheekily sell their product? Well, Pretzel Crisps has a new ad campaign and the company seems to have changed its tune and is now thumbing its nose at critics. “We’re thin and stacked so lose the old bag,” the ad campaign’s slogan, plays upon an offensive trifecta — you can never be too thin, too busty, or too young. Weak. My hummus shall miss using you as a vehicle, Pretzel Crisps. [The Gloss]

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