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Justin Bieber Lends His Name To Walmart Nail Polish

Like Frank Sinatra and Miles Davis before him, Justin Bieber is co-branding with a line of nail polishes. The Biebs lent his name to a new line of Nicole nail polishes that will be exclusively available at Walmart beginning in December, and in stores like Target and Ulta after that. The polishes include reds, purples, blues and glittery shades and are titled after classic Bieber songs, like “Step 2 the Beat of My Heart” (pictured above) and “One Less Lonely Girl” (but it’s called One Less Lonely Glitter). Damn, when I was a hormonal Hanson fan they never did anything like this! Someone out there in Corporate America believes tween girls will buy anything Bieber-related … and the sad thing is, they’re probably right. [NYMag.com]

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