Open For Discussion: The Breast Cancer Snuggie And Other Random BCA Products
I’ve thought a lot about retailers who create charity products to aid crises or support foundations, and I honestly can’t decide whether consumerism and charity—both for shoppers and retailers—is a good or bad thing. When a company sells a product that benefits charity, are they genuine in their desire to help? Or are they looking to improve their image, appeal to a new market, or even boost sales? As consumers, when we’re swayed to purchase these items, are we being irresponsible for not offering our financial support directly? Or are we aiding causes that we wouldn’t have otherwise made contributions to? My only answer is that everything would have to be judged on a case by case basis, so for me to criticize retailers for their goodwill endeavors would be unfounded and make me look like a bad person. But, there is something that doesn’t sit right with me about the commercial aspect of Breast Cancer Awareness Month. (Full disclosure: I have written about BCA products for The Frisky to enhance our editorial content and to provide information for you, our readers, who may be interested in what’s out there.) I don’t find it strange to see limited edition t-shirts or jewelry, but I do wonder about some of the weirder things that turn pink during the month of October like electric mixers, colanders, step stools, Tupperware, spatulas, dart board sets, hair straighteners, flashlights. When I ask myself, What do these items have to do with breast cancer? I realize that you can ask the same question about bracelets and beauty products and get the same answer: nothing, really. Except that women use them. Still, does a pale pink BCA can opener really need to exist?
Which brings me to the Breast Cancer Awareness Snuggie, which represents one of the most low brow and despised products in America, making the marketing so ironic … that it might possibly be genius. But probably not. [Amazon]