Padded Underwear Gives Men A Bigger Bulge

They’ve already created a Spanx-like tummy-tucker undershirt for men, and now Marks & Spencer, the British version of Target, is introducing “bum lift” underpants, that claim to lift men’s bootays by about a fifth, and “frontal enhancement” underwear that uses an “integral shelf,” to give men what the company describes as a “38 percent visual enhancement in size.” Dave Binns, head of M&S men’s underwear, said: “Our technologists have worked hard to engineer two styles that are comfortable to wear and that give real results. These pants provide a real confidence boost for men and we think they will prove popular with our customers.”

The underwear, which M&S claims already has a waiting list, will go on sale October 15. The ‘frontal enhancement’ underwear will cost £10, or about $16, and the ‘bum lift’ pants £15, or roughly $24. Those poor guys! Someone needs to tell them it’s going to take a lot more than enhancement underwear to look like Jon Hamm. [via DailyMail]