TV Commercials Hawk Trojan Tri-Phoria Vibrators But Can’t Call It A Vibrator

For years, adult toy makers have been unable to sell their wares on TV commercials, but a new ad from Trojan featuring the company’s Tri-Phoria vibrator has made it on TV — by not saying the word “vibrator.” Instead, the unseen, boxed tool is referred to as “three massagers in one” that may result in “screams of ecstasy, curled toes, a sudden glow, and intense waves of pleasure.” The commercial doesn’t run only in the wee hours either, but, for example, during the day and early evening on Comedy Central during “The Daily Show.” Some — surely, sex toy sellers among them — may see the ad as “progress,” but it seems silly that in this day and age a vibrator is still taboo. Hey, it’s just a “personal massager.” [NY Times]