Jason Schwartzman Strips Down To Show Us An iPhone App

By: Julie Gerstein / September 28, 2010

When The New Yorker tapped funny guy Jason Schwartzman to promote its new iPad application, the magazine probably figured he’d make a few jokes and some silly commentary. But the editors probably didn’t expect they’d get Schwartzman wearing nothing but a jean jacket and a strategically placed iPad. In this hilarious clip, directed by Roman Coppola, Schwartzman shows us a typical humdrum day in his Hollywood star life, sings us a song and goes for a dip in his glorious pool — all with the iPad at his side. [New Yorker]