The Dereon ads for the fall 2010 collection, which featured a tattooed Beyonce, were such a strong hit, that Beyonce and her mother Tina Knowles have decided to release a set of temporary tattoos. The pair have teamed up with Temptu, an airbrush makeup firm which created the tattoos for the ads, to develop temporary tattoo designs for Dereon. The basic and deluxe packages, which are due to launch Nov. 1, will include designs in the Dereon fleur symbol, rocker bolts and chains, jewel baubles, and spiders. You know, typical temporary tattoo looks. The tattoos will be waterproof and are meant to last two to five days. Basic kits will retail for $16 and the deluxe kits will run you $34 at Sephora. WWD.com
