In a “creative” new advertising campaign — really, they used the word “creative” — Kentucky Fried Chicken is giving college girls $500 bucks to walk around campus wearing sweat pants that promote their Double Down sandwich across the ass. It’s a bun-less sandwich and the co-ed girls have the words “double down” across their … oh, nevermind, you get it. Shh, let’s not tell them that Victoria’s Secret and just about every college in the country has beat them to this idea!
KFC is pleased to have found so many
broke college kids wannabe billboards willing to be exploited take monetary compensation for being objectified and ogled their time … Said John Cywinski, Chief Marketing and Food Innovation Officer for KFC in a press release on KFC’s website, “In an effort to reach consumers coast-to-coast, and especially our key target of young men, we’ve established yet another advertising first — one that’s fitting of the Double Down’s head-turning history.” Guys, you should be offended that KFC thinks the way to a man’s stomach is through a woman’s rear end. [KFC]