You may not know Rich Cronin, the frontman of the late ’90s group LFO, by name—he never hit it as big as some of his fellow boy banders. But if you watch the video for LFO’s biggest hit, “Summer Girls,” you will quickly recognize him as the one who likes girls who wear Abercrombie & Fitch. I’m sad to report that Rich died yesterday—he was diagnosed with leukemia in 2005 and had a related stroke this week. Sad!Rich grew up in Massachusetts and formed a group called Lyte Funky Ones with two friends. They later changed their name to LFO, and were managed by Lou Pearlman, who was also the puppeteer behind *NSYNC and the Backstreet Boys. LFO put out two albums and toured, opening for Britney Spears. Their second big hit, “Girl on TV,” starred Rich’s then-girlfriend, Jennifer Love Hewitt.
By 2003, Rich had gotten sick of being a boy bander. LFO went on hiatus, and Rich started a less wholesome group called Bad Mood Mike. Next, he appeared on VH1′s “Mission: Man Band,” which also featured members of 98 Degrees and Color Me Badd.