H&M Scores Lanvin Collab In What Is Probably The Biggest High-Low Coup Yet
The speculation and rumors have been confirmed. Lanvin will indeed be designing a collection for H&M, due in stores November 23. Although H&M wasn’t planning on disclosing the answers to their mysterious designer interview videos, the interwebs went nuts after guessing that one video featured Lanvin designer Alber Elbaz, so the retailer released a clip revealing Elbaz’s face. In the video, the he says, “When H&M approached us to do this collaboration, they asked if I could actually translate the dream that we created at Lanvin to a bigger audience. It wasn’t a project about a dress for less … I loved the idea that H&M is going luxury rather than Lanvin is going public.” Interesting. Does that mean we can expect price points to be higher than normal for H&M? From what Margareta van den Bosch, a creative adviser at H&M says, we gather that materials and tailoring will be key, which could drive prices higher: “Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men.”
This is an enormous coup for H&M, arguably the most important designer collaboration with a mass retailer yet, as Lanvin is a couture label. Hopefully, this will inspire some of the other top-end fashion houses to bring their designs to the public. Chanel, YSL, Chloé … are you listening?
One thing’s for certain: If you want a piece of Lanvin’s H&M wares, you’ll want to line up outside a store on the morning it opens, and be prepared to fight. We can tell you now, there will be people camping out for days in advance, and they will be ruthless, fashion-starved hyenas. Bring a helmet. [Nitrolicious]