H&M Releases Cryptic Videos To Promote New Designer Collabs—Can You Guess Who This Is?


Here’s what we call smart marketing—H&M has announced that it’s getting back into the designer collaboration game … but they won’t say with whom! Yesterday, the company posted two videos to YouTube, each a 20-second interview which avoided revealing the designer’s face. Guesses based on gender, accent, and personal style for these first two so far: Thomas Maier, and possibly Carolina Herrera. (H&M will reveal the answers on September 9.)

There are two new videos up now. The first gives us what should be telling hints—manicured nails and Geisha-like hair style. Except now we’re not sure this designer is Asian because of the misleading accent (we at first thought Vivienne Tam), and after listening a few times, we’re not even sure it’s a woman! Check after the jump for another mystery clip! Guesses? [YouTube]

Stefano Pilati, perhaps? [YouTube]

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