Discounts At Gap, Steve Madden—Is Foursquare On The Verge Of A Consumer Breakthrough?
Some of us here at The Frisky have yet to get on board with Foursquare, the mobile “check-in” app that lets others see where you are. If you’re not into using the service to virtually navigate your social life, the company may still appeal to you yet: Foursquare recently announced a discount deal with the Gap. Users who check into Gap locations through August 22 will get 25 percent off their purchase. (If you’ve tried these mobile discount things by waving your iPhone in a clerk’s face and seen their “huh?” reaction, not to worry—the check-in gives you a discount code just in case.) Another place you might shop that’s now offering a Foursquare discount? Certain Steve Madden stores are offering 20 percent off purchases of $50 or more from now through September 30. This could become more interesting for shoppers if deals with popular retailers become a normal feature, and according to the company, that’s what they’re hoping to do. Tristan Walker, Foursquare’s Director of Business Development explains, “The specials being offered by Gap and Steve Madden are great examples of how businesses can use Foursquare to engender brand loyalty and bring in new customers. We are definitely planning to work with more large retailers who are interested in experimenting with the platform.”
This to us seems to be going in a different direction than the average coupon, which might prompt you to spend somewhere simply because you have a discount. On the other hand, if you’re shopping someplace anyhow and check in (just by habit), you could find yourself saving quite a bit of money. We’d love to see this in places like Forever 21 and Topshop, or better yet, high-end chains like Barneys, where it feels impossible to get a discount when it’s not sale season. [Foursquare Blog]