In a way, Diesel’s “Be Stupid” ad campaign (you’re looking at one from the latest round here) is genius, because even if you say, “Wow, these ads are totally stupid,” the folks at Diesel can be like, “Yeah, that’s why it’s the ‘Be Stupid’ campaign.” Still, the ads are just dumb. They’re not cute or fun or frolicky, or whatever it was they were after. They’re boorish and weak and would probably bore even the most puerile frat boy. As usual, I’m left to wonder how much money, how many meetings, and how many ad men/women it took to come up with, “Ha-ha, let’s have a guy biting a girl’s butt and then it says, ‘You’ll eat better’!” Really, Diesel, can’t you do better? [Copyranter]
