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How Haul Vlogging Can Pay Off


When the media started noticing haul vloggers—girls (mainly) who post videos of their shopping sprees—the response was a bit cynical. These girls, wrote New York magazine, “seem to be primarily of one species: the girl who flatirons her hair, wears too-thick eye shimmer up to her eyebrows, drowns in eyeliner, and gets her brows waxed regularly … ” And many others believed haul vloggers to either be real shopping addicts, braggers, or people who spend their daddy’s money.Yet, the L.A. Times points out that haul vloggers are getting payback now that retailers have noticed the phenomenon: “Major retailers are watching too. Several, including JCPenney and Marshalls, have begun reaching out to haulers, giving them free merchandise in the hopes that the girls will make haul videos in which they endorse the products. Others, such as Forever 21 and Urban Outfitters, are holding haul video contests and offering gift cards and other prizes for the best hauls.” Urban Outfitters, for example, is holding a haul contest where the best video will win a $500 gift card. Kind of makes you want to start vlogging, no? [L.A. Times, Urban Outfitters]

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