It’s not easy to describe a piece of clothing or the mood of a collection for someone who has never seen it. As an example, take the most complicated item in your wardrobe: Can you recall all the technical details, like a sweetheart neckline, a tiered skirt, a ruched waist? Can you find a few words to recount the overall feeling of the garment? We can’t tell you how many hours we’ve spent thinking, It’s kinda like … um, fashion-y? I mean it’s pretty and cute … What makes this even harder is when designers can’t provide you with specific information to base your analysis off of. It’s pretty common to find terms like “feminine” and “chic” in a designer’s bio. One particular fashion blogger has a strong dislike for the term “effortless fashion,” (we must agree) and Teen Vogue pointed out that Baby-G described its watches as “tough yet feminine” (contradiction city).
Here, we’ve rounded up blurbs from six designers/labels: Theory, Tory Burch, Elizabeth & James, Alexander Wang, Rebecca Taylor, and Cynthia Vincent. Can you match up the description with each designer? Play our game, after the jump. Note: We’ve blanked-out names (obviously), but also pronouns so as not to give anything away.
“As a world-traveled designer from Los Angeles, ___________ has universal appeal and is widely regarded as one of the fashion world’s top contemporary designers. ______ channels ___ energy into classic, feminine, fresh silhouettes that encourage women to express their individuality through well-conceived, impeccably crafted, timeless garments.”
” ‘Anyone can get all dressed up and glamorous, but it is how people dress in their off days, that is the most intriguing.’ It’s during these in between, wayward days when a person’s true style emerges from their everyday life, forming the basis of ______’s collection, where clean, classic, luxurious and refined silhouettes are contrasted with an urban street edge.”
“______ is an attainable, luxury, lifestyle brand defined by classic American sportswear with an eclectic sensibility, which embodies the personal style and spirit of its co-founder and creative director, ___________. Perceiving a void in the market for a sophisticated American aesthetic at an accessible price point, _______ wanted to create stylish yet wearable clothing and accessories for women of all ages.”
“_____ is not just a lifestyle… but a state of mind. Urban, feminine, bold, kittenish, modern, chic, sexy, cool… with a touch of sparkle. _________’s flirty, modern designs have inspired legions of loyal customers and celebrity clients to indulge their feminine wiles … ___________’s clothing is a study in contrasts. the collection juxtaposes sexy, modern cuts with playful, feminine details to bring pattern, color and texture to urban wardrobes. always chic and comfortable, reflecting the confidence and versatility of its global customer.”
“____ is a modern lifestyle brand for a new generation … to narrow the gap between designer and contemporary fashions … _____ embodies an eclectic lifestyle by blending uptown and downtown elements with casual and traditional styles.”
“1. It’s about the fit and the fabrics 2. It’s about feeling sexy and confident in clothing that fits you 3. It’s about dressing with a point of view 4. It’s about luxury, quality, simplicity and integrity 5. It’s about clothing that works into every aspect of our customer’s lifestyle 6. Season after season it’s about evolving what we do, not re-inventing it.”
Answers: 1. Cynthia Vincent, 2. Alexander Wang, 3. Tory Burch, 4. Rebecca Taylor, 5. Elizabeth & James, 6. Theory