God, I love me some pretzel crisps — dipped in hummus and with slices of cheese, they are delish. But I am mad at them. Their new ad campaign is straight-up wrong. Look, I get it, the appeal of pretzel crisps is that they are thin like crackers and, in theory, better for you than big ol’ bready regular pretzels. But they knew they were being shady with their “You Can Never Be Too Thin” campaign because people will automatically — and rightly so — associate “thin” with weight and “too thin” with anorexia and other eating disorders. Edgy! Also lame. Don’t make me go back to pita crisps or carrot sticks — I’m warning you. [via Young Manhattanite and NYC The Blog]
