Ke$ha is the new “brand ambassador” (not sure what that is exactly) to Baby-G watches, which were last in fashion sometime around the phase where people were sucking on glow sticks and wearing UFO pants. We thought maybe this PR stunt was laughable, but second-guessed ourselves after, apparently, all the Tweetonistas (what we call fashion people who Tweet) went to a press presentation/Ke$ha concert last night and freaked out at how awesome it was.
Wait—could the Baby-G actually make a comeback? (Something we thought would never, ever happen.) Will Ke$ha be the one to make the watches cool again? Do you even wear a watch anymore? [The Cut]