I am not plus sized, but my mother is and can cry you a river over the the horrors of the industry, the lack of attractive clothing, and the messed-up sizing. When we were browsing the Neiman Marcus website for her yesterday, I noticed something a bit off—where were all the plus-sized models? For starters, it took me a second to realize that Neiman Marcus doesn’t employ the term “plus size” but rather you can find larger items in the “special sizes” section under “women’s.” Garments like this embroidered v-neck dress by Johnny Was are shown on a girl who might not be the skinniest model we’ve ever seen, but is, for all intents and purposes, what we’d call a “normal model.” There’s no way that woman is a 1X, 2X, or 3X, which are the only sizes the dress is available in. There are a few models in the women’s section who look like they might barely be a 6, but again, that’s not even close to the plus-size range (which generally starts at about a 16). I asked my mother if she saw this a lot—clothing supposedly for larger people shown on thin models? “Yes, I’ve seen it at several retailers,” she admitted. Still, we checked out the merch on the Neiman Marcus site for a while.“See anything that you think would look amazing on me?” she asked.
“How am I supposed to even tell?!”
Think this is an unfair tactic for marketing plus-sized fashion? [Neiman Marcus]