Fashion Video Attempts To Sell Suicide As Sexy, Fails

Ryan McGinely directed this fashion video for the South Korean brand Lewitt in which model Abbey Lee Kershaw plays the part of a woman who kills herself by throwing herself off a building. Three times. In different outfits. So, you know, it’s like a suicidal fashion show. How … creative. Frockwriter depressingly reports, “it’s worth noting that South Korea has the highest female suicide rate in the OECD,” and adds, “The country’s most high profile modeling export, Daul Kim, committed suicide eight months ago (although not by jumping), part of an alarming new trend of model suicides – most of them by jumping.” Yeah, so, models and suicide. So glamorous. Or, you know, not glamorous at all. [Frockwriter]