Having perused the men’s section at Target a few times, I’ve come to the conclusion that male shoppers of the retailer like their clothes boring and tame. Khakis, striped polos, and cargo pants abound. The section is nothing like the women’s department, where Target has figured out how to cater to the soccer moms and cheerleaders, while also offering avant garde designer wear for the style geek on a budget. Target’s collaboration with Justin Timberlake‘s William Rast will take the men’s department and women’s to the next level, though. William Rast, which Justin founded with his friend Trace Ayala, is known for its biker-influenced clothes and jeans. The label offers a rock star edge that also has that laid-back L.A. vibe, so it will be interesting how this attitude translates for the Target customer. At least on Dec. 19, when the collaboration collection premieres, Target will have more than a graphic T-shirt to offer to their fashion forward male customers. And I might finally be able to get a William Rast leather jacket, which normally retails for almost $400. [WWD]
