“Mad Men” costume designer Janie Bryant wins my award for multitasking and branding this year. Not only is she extraordinary at outfitting the cast in ’60s-era fashions and designing a QVC line based on “Mad Men,” but she’s also adding nail polish to her growing to-do list. Bryant has partnered with Nailtini, a brand based in California, to create four limited-edition nail lacquers based on the hit show. She says she was inspired by the fabrics of the era, velvet, satins, and lamé — the stuff a glamorous cocktail dress is made of. The colors will be Bourbon Satin, a brown; French 75, a gold; Deauville, a platinum; and Stinger, an iridescence. The lacquers will retail for $14 each at CVS’ Beauty 360 and Duane Reade’s Look stores. All we need now are “Mad Men”-inspired foods and all of our senses will be touched by the show. “Mad Men” fever is now an epidemic! [WWD]
