Are Successful Fashion Bloggers All Trust-Funders?

Leonora Epstein | July 23, 2010 - 5:50 pm

Having your own fashion blog as your job seems kind of like one of those dream professions like modeling or acting where all you do all day is put together cute outfits and take pictures of yourself in them. The difference is that successful models get paid. A lot. That’s not so evident with independent fashion bloggers who might have a huge following but don’t seem to actually do much. They’ve got to have some money somewhere to be able to live like that, right? Recently, Susie Bubble had to confront this assumption after posting about a shopping spree on her blog, Style Bubble, where she disclosed the $338 (220 GBP) price of her Christopher Kane purchase. A reader got a bit curious, leaving the comment: “220 here, 220 there…how much money do you actually spend on clothes? and im not buyng the story…oh they are an investment, like some sort of fashion archive … how do you make money to afford to buy things like this and travel like you do.” Susie, slightly offended, retaliated, and detailed exactly how a fashion blogger supports herself …

“I’m not accountable to you and where my money come from is ACTUALLY none of your business…If you had asked in a slightly more polite tone, I would have GLADLY answered anyway so I’m doing so here perfunctorily…I used to have a full time job at Dazed and now I work freelance doing projects for brands that involve writing, commissioning and also styling as well… I also blog for other people too and ads also come into it once in a while… (depending on where you are in the world you may not see the ads?) I’m also incredibly lucky to be in a situation where I can get things on the cheap and I don’t shop as often as I did actually so in effect, I’m spending less money these days… I’m not someone to shirk away from talking about money but I do believe there’s a more TACTFUL way of going about it and at the end of the day, my bank account is my business…”

And later on …

“Bloggers aren’t making the millions that people purport them to be via their blogs directly (i.e. selling adspace or advertorials…) but in fashion blogging, rather their skillsets or ‘trademark’ as a blogger are being used in projects that are external to the blog…like Garance Dore shooting campaign for Moschino etc…”

So there you have it. Think this is a legitimate response? Think commenters have no business asking bloggers about their personal finances? [Style Bubble]