White Queen Wins In Chess-Inspired Skin Whitening Ad

Wow, SkinWhite. Symbolism much? Latino pop culture blog Guanabee noticed this ad for SkinWhite skin lightening cream which conveys a message about race via black and white chess pieces: “See, the white queen is reigning over all the black pieces. That’s because the black king took her as his queen. Because she’s white. Get it?”

It’s unknown if this ad is “spec work” or if it actually ran anywhere. But the fact that an ad for a product that helps darker-skinned people bleach their skin — itself disconcerting, as we recently discussed regarding Vaseline’s skin lightening app on Facebook — thought to depict “white wins over black” as a concept is troubling enough. [Guanabee]

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