One Dress, 3 Covers, Big Drama

Miu Miu has some explaining to do. Somehow, the exact same dress from the Fall 2010 runway just appeared on the three different magazine covers, meaning the editors at British Vogue, British Elle, AND W are none too pleased! Now technically, there are a few variations in the design: while the colors are different, the style is the same, but the coincidence is making editors and PR girls squirm. Here’s the breakdown: Eva Mendes graces the July 2010 issue of W in a yellow version of the Fall 2010 design, Freja Beha Erichsen dons a tangerine style for the August 2010 issue of British Vogue, and Lily Allen sports a lilac variate for the cover of British Elle. The interesting thing is, public relations offices work very hard so that this situation never occurs, taking great care to send different options to magazines. Somehow either the system broke down or editors just were beyond obsessed with this one dress; one thing’s for sure — this dress is going to sell out in no time. [Guardian]