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MAC/Rodarte Responds: They Will Donate A Portion of Proceeds To Crime Victims In The City

We spoke; MAC and Rodarte listened. After my post yesterday about the MAC/Rodarte makeup collaboration which I think tastelessly names new nail polishes “Juarez” and “Factory,” MAC has released a statement to NYMag.com’s fashion blog, The Cut:

“We understand that product names in the M·A·C/Rodarte collection have offended some of our consumers and fans. This was never our intent and we are very sorry. We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention. M·A·C will give a portion of the proceeds from the M·A·C/Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this. Please be assured that we will keep you posted on the details regarding our efforts.

Our makeup collaboration with M·A·C developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa. The ethereal nature of this landscape influenced the creative development and desert palette of the collection. We are truly saddened about injustice in Juarez and it is a very important issue to us. The M·A·C collaboration was intended as a celebration of the beauty of the landscape and people in the areas that we traveled.

Wow, that’s great! Thanks, MAC. While I’m still not crazy about the names — I’m not going to go name my Sudan-inspired nail polish “Darfur” — I’m pleased MAC and Rodarte have responded so promptly and progressively. It’s awesome that they will be donating a portion of the proceeds to help crime victims from Juarez and I truly hope their forthcoming collaboration, as well as the small media storm over the controversial names, draw more attention to the plight of the families of young women who have been killed. [NYMag.com]

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