Do you ever shop at American Eagle? (We stopped sometime after we realized we don’t belong to a fictional rugby team.) If you don’t frequent the all-American retailer, you might want to start. Come July 21, AE will be offering free smartphones to customers who “try on the company’s jeans,” says the Wall Street Journal. Whoa, was that a fact-checking error, or did we indeed read the word try, not buy? Apparently, all you have to do is wedge your butt into a pair of destroyed skinny jeans (assuming you can actually stand to do this in the ungodly summer heat), and you’ll receive directions to a sign-up website offering free cell phones (the BlackBerry Bold, the Motorola Backflip, and the HTC Aria are the choices), if you agree to a two-year contract with one of the AE listed carriers. Shoppers will also get a $25 American Eagle gift card. All of this is part of a promotion the company is hoping will put them back on track, as they haven’t been able to keep up with the economy and have fallen slightly out of step with style.
It’s an interesting proposition, but we have to wonder … does a free phone for just trying on jeans seem almost too gimmicky? [Wall Street Journal]