What Do You Do When It’s Too Hot? Shop!
Over the past few days, NYC residents were forced to deal with an overwhelming heat wave of record temperatures. City dwellers searched for any way to escape the heat, and for once, sitting in the office for a few extra hours just to take advantage of the blasting AC was actually enjoyable rather than aggravating! Of the many creative ways residents found to survive the heat wave, one surprising result of the 100+ degree heat was an actual increase in shopping and sales. Retailers found that during the heatpocalypse, businesses saw double-digit increases in sales on seasonal items — meaning consumers forgot about the recession, got confused about the season, and whipped out those credit cards to buy items for FALL! Personally, I can’t imagine trying anything on in a dressing room except for mini dresses and bathing suits when I’m this hot, so I can hardly imagine even contemplating buying boots and sweaters. Are you spending more cash and shopping to escape the heat? And if so, what exactly are you buying? [WWD]