Just as inexplicable as the recent obsession over Silly Bandz is the love for YouTube haul vlogs. Intrepid young “reporters” spend hours creating their own videos, where they simply show off their latest purchases, detailing the reasons they love or hate the new products, thanks to the magic of web cams and the vast world of the internet. Thrilling, we know. Joanna Coles, the editor-in-chief of Marie Claire, decided to put her own little jokey spin on the internet fad and methodically dumped the contents of her Celine bag to create her own haul vlog. She, quite seriously, discusses the fears she experienced while buying the purse, why she favors certain makeup brands, her excitement for the DVD she found at the bottom of her bag and proudly shows off the bookmark made by her son. It’s refreshing to see an editor of a magazine embrace the internet’s habits, while feeling free to appear just a little bit silly. We promise you’ll be amused, as well as shocked by just how many lipsticks she carries around on a daily basis.