A Social History Of Diet Coke

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It fueled the Chicago headquarters of Barack Obama’s presidential campaign. We have a fridge full of it here at The Frisky, and it routinely sells out in vending machines at Condé Nast, Hearst and other major media companies. It’s the beverage of choice for Donald Trump, Elton John, Victoria Beckham, Mariah Carey, even Bill and Hillary Clinton. Some people drink a six-pack or more a day. Many affectionately call it “DC” for short.

People don’t just drink Diet Coke—they are rabidly obsessed with it. Last year consumers downed about $7.2 billion worth of the no-calorie brown stuff. On July 4th, Diet Coke turns 28 years old, and over the years, it has become the quintessential power drink. So how did Diet Coke develop this level of fierce loyalty? Find out!

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