Not A Joke: Cynthia Rowley To Make Designer Diapers

Leonora Epstein / June 30, 2010

It’s official: Fashion diapers are now a trend. First Huggies came onto the scene with their hipster-fied denim diapers. Now news has just broke that Cynthia Rowley will collaborate with Pampers to design a line of the baby panties, to be sold at Target come mid-July. Her second collab with the mass retailer, this one sounds like high fashion for four-month-olds. According to a company statement, “the pastel designs includes madras, stripes and printed ruffles suited specifically to babies and toddlers.” Cute? Or a sign of an impending designer diaper boom? [Stock Market News]