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McDonald’s In Miniature: Why French People Don’t Get Fat

I snapped a picture of this new McDonald’s ad in the Paris metro system a few days ago. Apparently, McDonald’s chains in France have added a new dessert to the menu—a frappé, a Frenchisized version of a milkshake—and these advertisements have gone up all over Paris. Despite rising obesity rates in France, here’s a clue as to why French people “don’t get fat”: while we’re super-sizing portions in the U.S., McDonalds in France are super-smalling portions. (Seriously, I’ve seen shots of vodka that are bigger!) To make sure my eyes weren’t fooling me with some whack Photoshop job, I browsed the McDonald’s France website to find nutrition information for this frappé. (Which, I might add, proved to be extremely difficult. For a web-savvy person fluent in French, it took me over 10 minutes to find because this info must either be a) downloaded as a PDF format, or b) found on an entirely different website. Scandal! But I digress …)

The McDonald’s frappé in France is served in a portion of 167 grams. The smallest sized milkshake in the United States clocks in at 332 grams.

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