Lingerie Football Could Be The Most Lucrative Women’s “Sport”
Apparently it’s not enough to play at Wimbledon with your bum hanging out, ladies.
Lingerie football, like puppy football, is not a real sport. But three cable networks are interested in broadcasting titillating tackles, according to Mitchell Mortaza, the Lingerie Football League’s founder. And why wouldn’t they want to broadcast it? According to the Orlando Sentinel, the games have the potential, from a business perspective, to be the most lucrative women’s sport — er, “sport.” The fact the women submit head shots for the pleasure of playing in bras, panties and garter belts apparently is negligible. “The women are comfortable once they understand how they’re positioned as athletes,” Mortaza told the Orlando Sentinel. “We don’t see it being an issue.” Yeah, I bet it’s really empowering, too! [Orlando Sentinel]