Remember that episode of “Full House” when D.J. begins middle school and starts caking on the makeup and dressing like a slut to fit in with the cool girls? In the end, it was wise Aunt Becky who imparted upon her some of the best womanly advice: “The secret to makeup is to look like you’re not wearing any.” That’s the concept behind Burberry‘s new line of cosmetics. In fact, in describing the collection’s feel it sounds almost as if Christopher Bailey, creative director of the British fashion house, lifted lines from the family sitcom script. He explains: “The Burberry girl wears just a trace of makeup — no crazy eyes or crazy lips … Makeup should enhance women, not just cover up what they perceive as flaws.” The mix of products relies on subdued hues (“inspired by the label’s classic trench coat and by the moody hues of the British climate,” reports the New York Times“) and brings classy packaging to lipsticks, foundations, powders, and more.
Worth checking out if you’re a Burberry fan. Or just feeling nostalgic for “Full House.” [T Magazine Blog]