If You Shop At Harvey Nichols, You Just Might Lose Your Head

Copyranter has baffled us again with a new, bizarre ad campaign. This one is from the UK department store Harvey Nichols. In the ads, color-coordinated women’s outfits go shopping for the proper heads to go with them. But what does it all mean? The tag line reads: “Who will be the lucky ones?” Does this indicate that at Harvey Nichols, the clothes shop for you, and not the other way around? Or does it mean you’re likely to lose your head at this sale? I remain confused, but I feel confident the sight of a headless woman and a whole heck of a lot decapitated heads are sure to get the public’s attention. [Copyranter]