We know her as the most level-headed, calm, relatively down-to-earth member of “The Hills,” and now Lo Bosworth is cashing in on her reality TV role to launch her very own advice and lifestyle website! C’mon, are you that shocked? After all, “The Hills” is ending, so each cast member needs to find a way to stay in the limelight. Lo’s M.O. is to join a growing group of celebs who’ve created their own media “empires,” like Gwyneth Paltrow’s GOOP and Teri Hatcher’s Get Hatched. Aptly named The LoDown, the site will provide a venue for Lo to continue to dish out her sage advice to teenagers and 20-somethings who avidly watch the scripted reality TV show. Given the fact that she’s the only member of “The Hills” who keeps her personal life and “professional” life somewhat separate, I have to admit that I might actually read her advice. Plus, the site’s name is pretty catchy. [Racked]
