Frisky Rant: The MTV Movie Awards Felt Like One Big Shillfest

In the grand scheme of award shows, I genuinely enjoy the MTV Movie Awards. Last night, I giggled at Aziz Ansari and Zack Galifianakis’ hilarious “Swagga Coach” sketch. I was way amused by Tom Cruise’s heroic turn as Les Grossman. I loved the tribute to Sandra Bullock, well, until the lame fake-lesbian kiss with Scarlett Johansson. (I mean, that was old by the time Madonna, Britney Spears, and Christina Aguilera did it in 2003.) But one thing totally drove me crazy about the show—could they stop trying to sell me stuff for one second?In one of his bits, Aziz joked, “‘You better hold on tight, spider monkey.’ It’s the same thing I say anytime a date steps in my Kia Sportage.” Five minutes later, there was an ad for Kia. Just a coincidence, I’m sure. Oh, and during the pre-show, we were treated to Alex Meraz of “Eclipse” and other celebs telling us on the red carpet why we should buy a Nikon. The vote to determine Best Movie was sponsored by one of the mega phone companies, though I’ve blocked out which one. Not to mention that at least half an hour of the total show time was made up of extended previews for movies coming out soon—from “Eclipse” to “Scott Pilgrim Vs. The World” to “The Last Airbender.” Plus, unlike other awards shows which go for random pairings of celebrities, the MTV Movie Awards puts co-stars of upcoming films together (the dudes from “Grown-ups” to Cameron Diaz and Tom Cruise giggling awkwardly to promote “Knight and Day”) so that each award presentation becomes less about the award and more about the cast giving their please-see-my-movie pitch. Just a little pet peeve, considering that we already sit through a zillion commercials in a two-hour telecast.

What did you guys think?