• Style

Urban Outfitters Gets In On The Beauty Game

Urban Outfitters knows that even hipsters need makeup. Following in the general direction of Topshop, the retailer has launched a mega online beauty shop. We’re loving the selection for the cute, niche brands like Paul & Joe, Anna Sui, and DuWop, but the best thing about this new venture is the stock of indie makeup labels you may have never seen before. Today, we discovered Japonesque, a line of super-slick eyelash tools; Girlactik, a collection of glam, shimmery makeup; and Cutler, a specialist in top-notch hair products. See what good Urban can do when they stick to what they’re good at (instead of, you know, telling us how to eat)? Enjoy! [Urban Outfitters]

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