New Social Networking Site Thinks Women Need Wives, Too

A new social networking site wants to re-brand female friendship. Frenemies, be gone! Bye, bye BFFs. Hello “wives.” It’s the newest term for your closest lady friends and allies. I know what your thinking … that word has kind of already been claimed. But Band of Wives, a new social networking site, wants to reinvent the concept of “wifehood.” According to the site, “It is time for women to sustain each other … we all need wives. Not in any weird kinky way, but life is more complicated and stressful and we need deep connections with each other to live happier, healthier lives.” The site provides a virtual community to provide support and nurturing for women’s careers, talents, and passions because we’re tired of men reaping all the benefits of the institution. So … behind every good woman is … another good woman. Love the concept, but not sure I’ll be calling anyone my non-kinky wife anytime soon. Couldn’t they have chosen a new word. Like “wister” or “bffife?” [Tres Sugar]