The Polaroid Project Shows Off Models Being Their Beautiful Selves

Though The Impossible Project has made a valiant effort to bring back the Polaroid camera by re-releasing Polaroid film, the days of the ever-flattering snap and shoot are behind us. And as much as this peeves us personally — everyone looks good in Polaroids; who can say the same about pictures taken with digital cameras? — it’s had an even greater impact on the modeling industry. Agency offices used to be overrun with Polaroid images of up-and-comers. Now, digital shots are taking their place and industry vets complain that they just don’t capture the young lovelies as they should. In an attempt to remedy the situation, modeling agency Elite Milan has started what they’re calling a Video Polaroid Project, the idea being that the black and white videos they’re shooting of new models capture them as well as a Polaroid pictures used to. The first round of videos is up now, and they range from sexy to quirky to totally adorable. We like. [The Ones2Watch]