American Able Photo Series Spoofs Hypersexual American Apparel Ads Using A Disabled Model
Photographer Holly Norris says on her website, “Rarely, if ever, are women with disabilities portrayed in anything other than an asexual manner, for ‘disabled’ bodies are largely perceived as ‘undesirable.’” To combat that perception, Norris has chosen to spoof the highly identifiable American Apparel ads, which the company claims feature “real women,” though only real women who fit a very specific look — young, thin, and uber-sexual. In her series “American Able,” Norris has photographed Jes, a disabled woman, in American Apparel clothes and in the style of AA ads, in order to “reveal the ways in which women with disabilities are invisibilized in advertising and mass media.” Norris’ photographs are beautiful and I love the positive and forward-thinking mission of the work, which doesn’t just criticize mass market thinking but also presents an alternative. As for Jes? Her photographs have more personality than all the AA ads I’ve ever seen put together. Take that, Dov Charney.
Check out a few more photos after the jump and then check out the entire series on Norris’ website. [Holly Norris]