Nike Turns Your Evening Run Into A Fashion Show

Your old, worn-out running shorts are simply unacceptable for a post-work run on the treadmill, because heading to the gym isn’t just about sweating off those extra calories you drank this weekend. No, it’s about being seen by your fellow gym-goers. Nike realized that some people need to look fashion-forward while exercising, so the sports brand is launching their first fashion-inspired collection, Nike 6.0. Come July, you’ll be able to buy cute clothes and shoes for working out (or wearing around town on the weekend) at pretty reasonable prices; the pieces range from $24 to $120. Here’s the even better news: Sure, you’ll look cuter than you would in an old T-shirt with pit stains, but the gear’s also totally functional since surfers Carissa Moore and Monyca Byrne-Wickey and snowboarder Ellery Hollingsworth gave Nike input during the line’s development stage. I’m especially loving the worn-in blue sweatshirt that comes with a little zipper pocket, which is perfect for your iPod. Check it out after the jump! [WWD]Nike 6.0

Nike 6.0

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