• Style

Don’t Read Your Magazine, Smell It

Personally, I loathe perfume ads in magazines. It’s impossible to tell what the scent actually smells like, because after languishing on the glossy page between a hundred other fragrances, the original essence is gone. But the magazine mono.kultur #23 decided that I’m wrong, and chose to create their latest issue entirely out of smells, as an homage to their feature subject, the Norwegian scientist and artist Sissel Tolaas. You see, her entire life has been devoted to the art of sniffing. No career counselor could have thought this up, but Sissel found a love for scents and went with it. So for the inventive issue, a total of 12 scents were infused onto the pages using microencapsulation, and release their aroma into the world once rubbed. Now, I’m all for innovation, and as we’re all well aware, glossies need to create new and different forms of communication to stay alive in these trying times. But reading a magazine through odors? That’s like asking for a headache. [PSFK]

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