Will The iPad Change The Way We Shop?
Post-iPhone fashion app boom, retailers are now focusing on iPad-specific applications for the new Apple product. And some believe that the device is about to revolutionize the way we think about fashion and shopping. For starters, the idea of mobile shopping may become more palatable. Are you really going to buy a $500 Marchesa gown from Net-A-Porter off your phone? Doubtful. However, if you’re dealing with larger visuals and special features that you might not even find on a website, purchasing with your iPad might not feel too different from doing it at home online. Also consider this: In the past few years, mail-order catalogs have been dying off. iPad catalogs, suggests Ad Age, might bring about its renaissance.
Don’t have an iPad and don’t plan on getting one anytime soon? You may still see a difference as retailers start incorporating them into the physical shopping experience, placing them in stores to provide customers with product info. Are you into the idea of experiencing shopping and fashion through this new medium? [PSFK]