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Spanx To Celebs Like Beyonce, The Shapewear Market Is, Uh, Expanding

Shapewear: we used to call them granny panties. And maybe you still do (granny-chic is in now, anyhow), but tummy-tucking undies are no longer for the geriatric set. We’ve seen the signs coming for a while—first with the Spanx explosion (or implosion, if you will), and then with the underwear-as-outerwear trend that began coming down the runways. Now, reports WWD, the shapewear market is experiencing a huge rebirth, citing a growth in retail sales of over 10 percent in the last year. The real reason behind the fad? Celebrity fans (duh), but more specifically, Rihanna with her metallic corset costume, Beyoncé‘s gold bodysuits from her latest tour, and Lady Gaga‘s … well, Lady Gaga’s everything.

So, what about you? Have you been eschewing your lacy thongs for full-coverage knickers? [WWD]

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