I’m not really one to wait in line for hours in the hopes of spending money on so-and-so’s designer collaboration. One, I don’t really enjoy owning something that thousands of other women own too. Two, why should I wait in line to spend my money? Three, the construction of most designer/retail chain items is really shoddy. But the minute I laid my eyes on the Cynthia Vincent for Target gladiator wedges, I knew they would be mine. Oh yes, I just had to have them!As you’d expect, a little advance planning goes into hitting up a Target designer debut. I made sure to arrive at the store when it opened at 8 a.m. yesterday, which meant I was up at the crack of dawn to make a 6:57 a.m. train. (The best and closest Target to my Bronx home is in White Plains, NY.) I arrived a half hour early, so I bought a cup of joe in order to have enough energy to fight off the crowds. Then, I was literally the first “guest” to walk through the store entrance when it opened. Where were the recessionistas waiting in line to get super affordable Cynthia Vincent shoes? Come to think of it, where were the shoes?
As I walked towards the shoe section, I thought surely they’d give this launch a little more fanfare than simply sticking the boxes on the shelves. But as I surveyed each aisle, the shoes were nowhere in sight. I asked a female employee, who gave me a puzzled look and then asked a manager. The manager couldn’t be bothered with something as trivial as stocking the store with the correct items, so finding my shoes became her responsibility. She diligently checked the stock room and discovered two styles of shoes. Luckily, the gladiator sandals I was lusting after were sent to this store.
But I wasn’t about to leave without trying on the Eugenia Kim for Target hats, as well. My hair is really thick, so it’s kind of a chore to find a hat that fits. Unfortunately, the Eugenia Kim hats were also missing in action. My employee friend (by this time we’d known each for an hour already) looked a little annoyed with her job when I told her another launch had been overlooked. But once again she became my hero when she located all the Eugenia Kim hats. And surprisingly the one-size-fits-all hats actually fit me! And I had my pick of every style because all the other shoppers were oblivious to the launch.
So here’s what I learned from this experience: a well-publicized designer collaboration can be fruitful if you’re patient, waking up early isn’t always necessary, and if you don’t see what you’re looking for, then ask someone who looks as if they have a clue. Even though this shopping excursion turned out positively, meaning I spent way more money and time than I thought I would, I doubt I’ll be this eager when the next designer collaboration rolls around. Um, well maybe for Zac Posen’s Target line, but that’ll be the second and last time!