The Future Of Fashion Is Already In Print

Futuristic style never turns out how we picture it to be. (Damn! We were really hoping for a Jetsons-style dress with built-in jet packs some day.) Part of the problem is that fashion advances with little innovations that tend to fit in seamlessly with the rest of what’s around it. Today, the New York Times alerts us to a pretty neat direction the industry is moving in—using computer graphics and digital technology to produce those edgy prints you’re seeing on the runways. The benefit of using digitally rendered patterns? For starters, you can go crazy with special effects to create optical illusions (trippy). But also it gives designers a greater color range and faster production method.

So will the image of the designer change from the tailor working on a dress form to a nerd hunched up at a laptop? (The latter sounds strikingly similar to what we do.) Probably not, explains Susannah Handley, a Louis Vuitton consultant: “The question for the future is how to understand and accept the new textile balance … Painting was declared dead the day photography was invented in 1839 — but we know now that it was not.” For you, the consumer: does the idea of spending money on a digitally-rendered gown feel less sentimental than purchasing something artisanal? Or is it even cooler? [New York Times]

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