Who Knew: Cole Haan Got Cool?

In the past year, we’ve seen a bunch of fashion chains stuck in the mom demographic—Eileen Fisher, Land’s End—undergo some clever re-branding to target a hipper and younger consumer. Apparently, Cole Haan has evolved its look as well, and we like what we see.

While the collection maintains a portion of that all-business, corporate-woman aesthetic, many of the styles have become more trend-forward, and dare we say it—sexy? We’re lusting after these gladiator-inspired kicks, designed by Maria Sharapova, and constructed with Nike Air technology for comfort. The company has also recruited Todd Selby to put together a stylish interactive lookbook of pretty young things in their too-cool homes (wearing, of course, Cole Haan goods). Ya dig? [Cole Haan]

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