Meet NYC literary agent, blogger, Frisky reader and all-around It girl Erin Hosier. Meet Erin Hosier’s roots. She’s been dying her trademark fire red hair herself for years, and while she’s certainly mastered the art, lately things (namely, roots, fading and a bit of repeat color damage) were getting a little serious. We’ve been obsessing about L’Oreal Professionnel’s latest baby, INOA, a gentle-yet-effective ammonia-free haircolor line that only a handful of salons currently have access to, ever since we heard about it a couple of months back. Our friends at the Ted Gibson Salon asked us to come try it out, but since we’re au naturel when it comes to dye, we volunteered Erin H. for the job. She was fully up to the challenge.