So, What Is A “Cozy” Anyway?
Last night, on the season finale of “Kell on Earth,” DNKY hired Kelly Cutrone’s team to produce a short viral video, since fashion is embracing the internet as the wave of the future. With a limited budget and only a day to shoot a short film, Kelly wrangled the camera guys, models, and PR girls while dealing with time restraints and police issues — all to show the world the power of a Cozy. So, just what is this object? Essentially, it’s simply a wrap sweater that comes in a variety of colors. But the key is to get crafty with your Cozy and learn to tie it in a bunch of different ways. You’ll show off your DIY skills and fashion styling sense, plus you’ll get to be part of Kelly’s power girl army she dreamed up for the video. Each Cozy retails for $195, but you can get your own 10 percent off today by becoming a member of DKNY. [The Recessionista]