Commercials are duplicitous. They are designed to illicit the same response from us as a burning fire; our interest level is minimal at best yet we can’t tear ourselves from a constantly shifting image. Advertisers do this to protect the absurdity in every commercial, encouraging viewers to watch, but not too intently that reason might step in and say, “What the hell is going on here?” And ordinarily, we accept it without argument the same way we accept blue raspberry as a legitimate flavor. Read more …
